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Harness the power of Web 2.0 for your business. Web 2.0 applications—blogs, wikis, and social networking sites like Facebook and Twitter—facilitate connections and interactions between individuals and groups in ways that were unimaginable just a few years ago. Not just for fun, Web 2.0 is a seriously crucial tool for any businessperson wanting to prosper in today’s—and tomorrow’s—world. Web 2.0 for Business inducts business professionals into the inner workings of today’s hottest Web 2.0 applications. With this book, you will: * Explore the underlying concepts and business applications of these new tools * Delve into blogs, wikis, social networking, and more * Engage in challenging projectsthat turn concepts into action * Gain real-world perspective on the material through fascinating case studies * Understand how each application can work for you on the job The first book of its kind to look at social media from a business manager’s perspective, Web 2.0 for Business empowers you to turn the most popular sites and applications of today’s Web into a powerful lever for business advantage.
30 Days to Online PR & Marketing Success: The 30 Day Results Guide to Making the Most of Twitter, Facebook, LinkedIn, and Blogging to Grab Headlines and Get Clients
"Gail Martin has put together a 'must read' for anyone wanting to grow their business. Get it, digest it, put it into action!"--Jane Atkinson, author of The Wealthy Speaker"Gail Martin provides a practical guide for business though the what, why, and how much of developing a solid online public relations and marketing plan. Building on basics, she has covered what owners, managers, and entrepreneurs should know before they invest time and money into the sometimes confusing--and costly--world of online communications."--Kevin Popovic, communications director, IdeahausGoogle and the Internet have changed how the PR game is played--and created an explosion of blogs, Websites, and social media platforms with an insatiable need for news. Small companies can create global visibility for their products on a pennies-a-day budget with online PR and Internet marketing--If they know the tricks of the trade.Using a unique Rule of 30™approach, 30 Days to Online PR and Marketing Success helps busy business owners see results fast. Thirty short chapters are packed with real-world tips and proven techniques to create online PR and marketing campaigns that drive traffic to your site and buyers to your products.You'll quickly and easily learn how to:Use online PR and keywords to climb to the top of search-engine rankingsReach reporters and consumers with hot news and informationBlend online PR and Internet marketing to reach millions of targeted prospects on a small budgetLooking for rapid online marketing results on a shoestring budget? 30 Days to Online PR & Marketing Success is for you.