by Robert W. Weinbach - Pearson (1998) - Paperback - ISBN 0205267726 9780205267729
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Develop, implement, and measure a successful Facebook marketing campaignThe social networking site Facebook boasts more than 300 million users worldwide. Its ability to target users who have provided real data about themselves and their interests makes Facebook the ideal platform for marketers, and marketers everywhere recognize the importance of Facebook and are eager to successfully tap Facebook's potential. This book shows you how.Quickly get up to speed on today's Facebook conventions and demographics, and then gain an understanding of the various strategic and implementation issues you must consider from start to finish.Guides you through crafting a successful presence on Facebook and takes you through each step for developing an overall marketing strategyExplains each step for setting realistic goals, defining metrics, developing reports, and acquiring corporate buy-inShows how to execute your strategy while incorporating all of Facebook's relevant featuresAddresses Facebook's pay-per-click platform, Facebook Connect, and morePacked with tips and tactics not documented anywhere else, the book serves as the ultimate step-by-step guide to developing a winning Facebook marketing campaign.