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Praise for Internet Management for Nonprofits 'From how we raise money to how we help our clients, the Internet has provided amazing opportunities for nonprofits to reimagine how we make social change. Of course, it also comes with a lot of extra headaches. Luckily, we've got this book to help us make sense of it all.'—Holly Ross, Executive Director, NTEN: The Nonprofit Technology Network Your nonprofit's complete guide to all things Internet. Want to reach more people? Then it's time to better manage your organization's use of the Internet as a means of marketing your brand and reaching current and potential donors. You can bet your competitors are doing it! Internet Management for Nonprofits offers practical, easy-to-follow tips on: * The ROI of social media * Managing your organization using online tools * Improving board leadership through online technology * Nonprofits and the big social networks * Staying on top of developing technology * Understanding hits, clicks, and errors * The key to social networking success—listening * Fundraising internationally Filled with management models, social networking information, fundraising strategies, collaboration and coordination examples, sample communications techniques, and a case study, Internet Management for Nonprofits demystifies the complex, real-world challenge of expanding your organization's competitive image and reputation via the Internet. Advance your causes. Inform your public. Create gifts, grants, contributions, as well as new advocates and volunteer supporters. Do it all, with the expert advice found inside Internet Management for Nonprofits.
[BACK COVER] Create magic moments that get you noticed, remembered and referred Providing excellent customer service is the surest way to greater success for your organisation and a more successful career for you. And it's not half as difficult or time consuming to achieve as you might think! Neither does it have to cost a fortune. There's a common misconception that five star customer service carries a hefty price tag - this is simply not true! Many of the essential components of Five Star Service cost little or nothing to achieve. Five Star Service , 2nd edition, by bestselling author Michael Heppell, shows you exactly how to deliver amazing service, as an individual and as an organisation, and at very low cost. With over 100 instant tips, 50 examples of best practice and over a dozen brand new strategies you’ll be equipped to wow your customers every time. This book is perfect if you'd like to: · Deliver remarkable results that will keep clients coming back for more · Win the hearts and minds of new customers without spending a fortune · Receive repeat orders and positive referrals from your customers [INSIDE FRONT COVER] Whatever your sector and however senior or junior you are, this book is full of customer service ideas, actions and initiatives that are simple, powerful and easy to implement today. With exciting examples from a wide range of organisations from hotels to hospitals, whatever your product or service, you'll find something to make your offering sparkle and your service shine. And with dozens of ideas and tactics to choose from, you'll find yourself dipping into Five Star Service again and again. New for this edition: Mastering social media in service Secret shopping 90 day training programmes for every sector The impact of speed Leadership in service Dozens of inspirational stories and powerful new ideas [INSIDE BACK COVER] Michael Heppell is one of the UK's number one motivational trainer and is the author of the bestselling Flip It, How to Be Brilliant and Brilliant Life .Michael's seminars and workshops have been attended by thousands ofpeople and are used by hundreds of companies across the UK and overseas to boost motivation and radically improve their levels of service. His clients include major blue chip companies, high street retailers and Government bodies, and are embraced by customer service giants such as the Milestone Hotel, London - voted as Best Customer Service Hotel in the World, legendary retailer John Lewis and Coca Cola. ‘Michael Heppell is the ultimate service guru’ Jonathan Raggett, MD Red Carnation Hotels & Hotelier of the Year
The Zen of Social Media Marketing: An Easier Way to Build Credibility, Generate Buzz, and Increase Revenue
Social media is a crucial tool for success in business today. People are already talking about your business using social media, whether you’re using it or not. By becoming part of the conversation, you can start connecting directly to your customers, as well as finding new ones, easily and inexpensively spreading the word about your products or services.But social media marketing isn’t like traditional marketing-and treating it that way only leads to frustration. Let Shama Hyder Kabani, president of Web marketing firm Marketing Zen and social media expert, teach you the “zen” of social media marketing: how to access all the benefits of social media marketing without the stress!With a foreword by New York Times bestselling author Chris Brogan, The Zen of Social Media Marketing outlines the most popular social media tools, from Facebook to Twitter to LinkedIn, and teaches you how to use them, step by step. She provides proven strategies for success from the businesses she works with every day, along with shortcuts and tips to help you make the most of your time and energy.The Zen of Social Media Marketing is also the last social media guide you’ll ever need: with the physical book you also get access to the exclusive online edition, which includes regular updates and video extras to make sure you’re always on top of the latest in social media.