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Making Everything Easier! Twitter® Marketing for Dummies Learn to: * Use Twitter to communicate with your customers * Utilize tools to maximize your Twitter presence * Build and use your network to spread your message * Measure the success of your efforts Kyle Lacy, @kyleplacy Social media marketing consultant Learn how to interact with your customers with Twitter Your customers are already tweeting on Twitter, and it's time to join them. This book shows you how to develop and implement a Twitter strategy into your marketing mix that lets your customers participate in your company and help spread your message. Share company news and build your brand, 140 characters at a time! * Learn from the best — see how other leading companies are using Twitter * Details, details — learn how to sign up, create a market-friendly profile, and find followers * The old and the new — include Twitter marketing in your overall plan with other types of media * Map your strategy — develop a marketing roadmap using Twitter, focus on your target market, and learn to use Twitter's unique strengths * Measure your success — discover how to assess your progress with Cligs and Google Analytics * Follow and be followed — find the right people to follow and get them to follow you * Protect your image — choose the right employees as Twitterers and keep tweets honest and upbeat * Retweet to advance — spread your message with smart retweeting Open the book and find: * How to register your company name on Twitter * Ways to enhance your brand with Twitter * Tips for finding your Twitter voice * Why you should follow the competition * Cool tools like HootSuite, Ping.fm, and TweetDeck * Pitfalls to avoid * Case studies from successful campaigns * How to become a thought leader
Deluged by persuasive advertisements and meticulous (though often misguided) advice experts, women from the 1940s to the 1970s were coaxed to 'think pink' when they thought of what it meant to be a woman. Attaining feminine perfection meant conforming to a mythical standard, one that would come wrapped in an adorable pink package, if those counning marketers were to be believed. With wise humor and a savvy eye for curious, absurd, and at times wildly funny period artifacts, Lynn Peril gathers here the memorabilia of the era--from kitschy board games and lunch boxes to outdated advice books and health pamphlets--and reminds us how media messages have long endeavored to shape women's behavior and self-image, with varying degrees of success. Vividly illustrated with photographs of vintage paraphernalia, this entertaining social history revisits the nostalgic past, but only to offer a refreshing message to women who lived through those years as well as those who are coming of age now.
Praise for Internet Management for Nonprofits 'From how we raise money to how we help our clients, the Internet has provided amazing opportunities for nonprofits to reimagine how we make social change. Of course, it also comes with a lot of extra headaches. Luckily, we've got this book to help us make sense of it all.'—Holly Ross, Executive Director, NTEN: The Nonprofit Technology Network Your nonprofit's complete guide to all things Internet. Want to reach more people? Then it's time to better manage your organization's use of the Internet as a means of marketing your brand and reaching current and potential donors. You can bet your competitors are doing it! Internet Management for Nonprofits offers practical, easy-to-follow tips on: * The ROI of social media * Managing your organization using online tools * Improving board leadership through online technology * Nonprofits and the big social networks * Staying on top of developing technology * Understanding hits, clicks, and errors * The key to social networking success—listening * Fundraising internationally Filled with management models, social networking information, fundraising strategies, collaboration and coordination examples, sample communications techniques, and a case study, Internet Management for Nonprofits demystifies the complex, real-world challenge of expanding your organization's competitive image and reputation via the Internet. Advance your causes. Inform your public. Create gifts, grants, contributions, as well as new advocates and volunteer supporters. Do it all, with the expert advice found inside Internet Management for Nonprofits.