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Praise for Internet Management for Nonprofits 'From how we raise money to how we help our clients, the Internet has provided amazing opportunities for nonprofits to reimagine how we make social change. Of course, it also comes with a lot of extra headaches. Luckily, we've got this book to help us make sense of it all.'—Holly Ross, Executive Director, NTEN: The Nonprofit Technology Network Your nonprofit's complete guide to all things Internet. Want to reach more people? Then it's time to better manage your organization's use of the Internet as a means of marketing your brand and reaching current and potential donors. You can bet your competitors are doing it! Internet Management for Nonprofits offers practical, easy-to-follow tips on: * The ROI of social media * Managing your organization using online tools * Improving board leadership through online technology * Nonprofits and the big social networks * Staying on top of developing technology * Understanding hits, clicks, and errors * The key to social networking success—listening * Fundraising internationally Filled with management models, social networking information, fundraising strategies, collaboration and coordination examples, sample communications techniques, and a case study, Internet Management for Nonprofits demystifies the complex, real-world challenge of expanding your organization's competitive image and reputation via the Internet. Advance your causes. Inform your public. Create gifts, grants, contributions, as well as new advocates and volunteer supporters. Do it all, with the expert advice found inside Internet Management for Nonprofits.
The force of the internet and the power of online consumers have dramatically altered the face of todays worldand its essential for every business person to understand and use this resource to its best advantage. Digital Marketing clarifies the complex subject of e-commerce, presenting a simple eight-step strategy for success. Godfrey Parkin presents fascinating facts about both the history and potential of the Internet, and outlines some key tactics for effective Web marketing, including: - Suggestions for designing a Web site that works as a successful business tool- Guidelines for maximizing the effectiveness of search engines, e-mail marketing, and online advertising- Advice on using Web 2.0 and social media to expand brand awareness and increase salesThis book is indispensable to anyone who wants their company to remain relevant in todays digital environment
Public Relations: A Values-Driven Approach , Fourth Edition David W. Guth, University of Kansas Charles Marsh, University of Kansas In a time when society holds individuals and organizations to high standards of conduct, Public Relations: A Values-Driven Approach teaches students how to build ethical, productive relationships with strategic constituencies . This text provides an introduction to the dynamic, growing, and honorable profession of public relations as it relates to a broader social context. Grounded in public relations theory and traditions , this fourth edition continues to appealto students through lively anecdotes, an informal writing style, and a very reasonable price. Features of Public Relations: A Values-Driven Approach , Fourth Edition: Emphasizes values and ethics in public relations throughout, raising students' consciousness of contemporary issues in the field. Focuses on critical-thinking systems within public relations , providing students with specific strategies for planning, writing, presenting, crisis communications, cross-cultural communication, and ethical decision-making. Incorporates “Thumbs Up” and “Thumbs Down” case studies illustrating key concepts and featuring real-world examples of both successful and disastrous public relations tactics. New case studies in this edition includethe use of public relations in the Sago Coal Mine disaster, the Dove Campaign for Real Beauty, and rock star Bono’s anti-poverty campaign. Addresses current topics, as they relate to and affect the public relations field, including Hurricane Katrina, the Virginia Tech shootings, the war in Iraq, global warming, the growth of social media such as YouTube and Facebook, and international public relations. Provides new data on the public relations profession , including the latest PRSA Membership Survey, the latest report of the Commission on Public Relations Education, new diversity statistics on the public relations workforce, new data from the Bureau of Labor Statistics, and updated statistics on women in the workplace, sexual harassment, and salary equity. Integrates many pedagogical features including “ Values Statements” from successful and respected organizations, and “Memos from the Field” featuring unfiltered advice from award-winning public relations practitioners. Here’s what reviewers are saying about Public Relations: A Values-Driven Approach , 4e: “This book is an excellent introduction to the field of PR with an emphasis on values and ethics throughout. The book is readable, appealing to students, and is well integrated with examples of different kinds and lengths that help bring this field to life for students.” –Marjorie Keeshan Nadler, Miami University “The book is excellent in every facet of learning PR from the ground up. At the end of the course, my students know the basic propositions of public relations and they have the confidence to weigh in cogently on current issues.” –Astrid Sheil, Northern Arizona University