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Running a store is hard work. You need to get the store built, enter your products, test the site for security, find potential customers, entice them to purchase, and fulfill their orders. This book aims to make your task a little bit easier and hopefully even show you some great techniques that will help make the Internet work for you.This book will show you how to optimize your site so that Google (and those other search engines) will start bringing customers to you. You'll learn how to improve the user experience so that people will not only look through your product list but will find your site to be fast, responsive, helpful, and targeted to their needs.These techniques are applicable to all stores built with Zen Cart whether you are a new e-tailer just starting out, a traditional store with retail outlets looking to break into the online world, or are well established online with your store and simply want to improve what you're doing.
Finally a book that explains how today's web works in "non-tech" speak! Google Juice breaks down all aspects of using today's internet for the average business person and shows how to get better search and social media results from your online efforts. Google Juice is perfect for small businesses, bloggers, real estate agents, musicians, or anyone else looking to increase their online presence.Google Juice covers:- How to research the best keywords to use on (and off) your website and where to place them.- Setting up Facebook pages, Twitter accounts, and LinkedIn profiles to maximize being found online.- The top 32 sites to place content and move yourself closer to Google's page one.- Using social media and press release to bring awareness to your brand - the right way!- Free tools to update all accounts at once and put your social media on auto-pilot.- Testing your keywords with paid search advertising and tracking the results with free analytical software."After reading Google Juice, I now get more leads daily through my website than a single agent can handle! If you're in the Real Estate business, you should be reading this book NOW!"- Gary Ashton begin_of_the_skype_highlighting end_of_the_skype_highlighting, The Ashton Real Estate Group of Re/MAX Elite, NashvillesMls.com"My blog would not be what it is today without Scott's expertise. Google Juice helped me piece together the basics of using Facebook, Twitter, and other social networks correctly to bring more awareness to my blog. Scott knows all the best practices and makes them easy to understand, even for a techie novice like myself."- Heather of HeatherEatsAlmondButter.com"After reading and applying the techniques I learned in Google Juice, my music video on YouTube went from hundreds of views to THOUSANDS. It continues to grow each day. I highly recommend this book for musicians trying to navigate today's internet in order to better optimize their brand."- Jessica Rae, JessicaRaeMusic.com