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Get massive exposure for your business, no special computer skills needed.-- Quit wasting money on traditional advertising and marketing campaigns.-- Blog to connect with customers and generate word of mouth.-- Boost your visibility with Google; use MySpace for viral marketing.-- Ignite word of mouth with Web social networksNo matter what kind of business you have, its success depends on two things: It must serve a need, and you must find customers. Most new businesses fail simply because the right people never heard about them. And this is the paradox for entrepreneurs: People aren't paying attention to traditional marketing and advertising anymore. But free advertising is alive and well.Whatever you want to call it --- buzz, word of mouth, peer-to-peer or viral marketing -- you can't just manufacture it. You must earn it -- by engaging your target market.Fortunately, there is a very straightforward, ethical way of gaining this free exposure: by participating on social networks. These social media sites, such as MySpace, Facebook, and other Web 2.0 networks, allow members to create profiles of themselves (or their business) with the objective of meeting like-minded friends and partners who share the same passions and goals.The individuals participating on these networks might be searching for anything -- a mentor, a ride to work, a date for Saturday night, recommendations for a movie, a new job, or perhaps they want to meet someone who's an expert in their hobby. For business owners who learn to use them, social networks can provide valuable free exposure to a worldwide pool of new customers and fans. These social networks have turned traditional marketing on its head. No longer must a business owner scrape together a huge pile of cash for a marketing campaign, then pray that it works. Hundreds of thousands of businesses, large and small, are leveraging social networks to lure new customers, often at virtually no cost. And unlike most traditional advertising, social networking can pay dividends for years to come because it forges a strong link between you and consumers, enabling your biggest fans to become evangelists for your business.Internet social networks allow entrepreneurs to build their business one customer at a time. It's the same as having a "street team" pounding the pavement for you. Just as your street team might pass out fliers about a show or new product, your MySpace friends can forward the same type of information using electronic messages to a much larger audience.When you're successful, your loyal customers begin spreading the word for you, generating true word of mouth. Entrepreneurs can no longer depend on interruption-based ads, such as commercials and junk mail, which force consumers to stop what they're doing and pay attention. But with social networking, you can influence these consumers precisely at the point where they're engaged.In the old days, with postal direct mail or telephone cold-calling, your chance of getting a response from someone who didn't know you was about 2 percent -- and that's if you had a big marketing budget and were doing everything right. But today, the social-networking skills described in this book can result in response rates of 80 percent or more.What are you waiting for? Put these revolutionary ideas to work today!
CCIE Routing and Switching Certification Guide Fourth Edition à Master CCIE Routing and Switching 4.0 blueprint exam topics à Assess your knowledge with chapter-opening quizzes à Review key concepts with Exam Preparation Tasks à Practice with realistic exam questions on the CD-ROM Wendell Odom, CCIE® No. 1624 Rus Healy, CCIE No. 15025 Denise Donohue, CCIE No. 9566 CCIE Routing and Switching Certification Guide, Fourth Edition, is a best-of-breed Cisco® exam study guide that focuses specifically on the objectives for the CCIE® Routing and Switching written exam. Well-respected networking professionals Wendell Odom, Rus Healy, and Denise Donohue share preparation hints and test-taking tips, helping you identify areas of weakness and improve both your conceptual knowledge and hands-on skills. Material is presented in a concise manner, focusing on increasing your understanding and retention of exam topics. CCIE Routing and Switching Certification Guide, Fourth Edition , presents you with an organized test preparation routine through the use of proven series elements and techniques. “Do I Know This Already?” quizzes open each chapter and allow you to decide how much time you need to spend on each section. Exam topic lists make referencing easy. Chapter-ending Exam Preparation Tasks sections help drill you on key concepts you must know thoroughly. The companion CD-ROM contains a powerful testing engine that allows you to focus on individual topic areas or take complete, timed exams. The assessment engine also tracks your performance and provides feedback on a module-by-module basis, presenting question-by-question remediation to the text and laying out a complete study plan for review. Well regarded for its level of detail, assessment features, and challenging review questions and exercises, this official study guide helps you master the concepts and techniques that will enable you to succeed on the exam the first time. CCIE Routing and Switching Certification Guide, Fourth Edition, is part of a recommended learning path from Cisco that includes simulation and hands-on training from authorized Cisco Learning Partners and self-study products from Cisco Press. To find out more about instructor-led training, e-learning, and hands-on instruction offered by authorized Cisco Learning Partners worldwide, please visit www.cisco.com/go/authorizedtraining. Wendell Odom, CCIE No. 1624, is a 28-year veteran of the networking industry. He currently works as an independent author of Cisco certification resources and occasional instructor of Cisco authorized training for Skyline ATS. Find Wendell’s Cert Zone blog at www.nww.com/odom. Rus Healy, CCIE No. 15025, CCIE No. 15025, is the Chief Technology Officer of Annese & Associates, a Cisco Silver partner ranked second in the Best Companies to Work For in New York. Denise Donohue, CCIE No. 9566, is a Sr. Solutions Architect for ePlus Technology, a Cisco Gold partner. She works as a consulting engineer, designing networks for ePlus’ customers. The official study guide helps you master all the topics on the CCIE Routing and Switching written exam, including: à Bridging and LAN switching à IP addressing, IP services, TCP, UDP, and application protocol details à Layer 3 forwarding concepts à EIGRP, OSPF, and BGP routing protocols à Quality of service à Frame Relay à MPLS à IP multicast à IPv6 à Router and switch security à Troubleshooting Companion CD-ROM The CD-ROM contains 200 practice questions for the exam. This volume is part of the Certification Guide Series from Cisco Press®. Books in this series provide officially developed exam preparation materials that offer assessment, review, and practice to help Cisco Career Certification candidates identify weaknesses, concentrate their study efforts, and enhance their confidence as exam day nears. Category: Cisco Press–Cisco Certification Covers: CCIE Routing and Switchingwritten exam 350-001 v4.0