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Create a social network on Ning and get the gang together — it's free and easy! Got a passion about a topic or cause to promote? Ning's the thing! Here's how to explore and join existing networks to interact with others who share your obsession, and how to start one of your own. Learn to plan your network so it stands out from the crowd, set up a profile for your members, manage interaction, include multimedia, and more! *Explore Ning — investigate the many existing networks, see how to join private networks, and manage your profile for privacy * All about the media — learn how to add photos, videos, and music files to existing networks * Communicate — discover the comment wall, rate items from members, moderate comments on your blog, and respond to events * Get something going — start a discussion, invite people to an event, or create a group * Start networking — set up your network, decide if it should be public or private, research the competition, and find your niche * Add the cool stuff — give your main page character with custom widgets and personalized features * You'll manage — a lot of things, including members' profile pages; forums, notes, and chats; groups and events; and multimedia Open the book and find: *The author's favorite Ning networks * How to protect your privacy * What to decide before you start creating your network * Tips for choosing a good Web address * Ideas for promoting your network * How to monitor traffic with Google Analytics * Ways to keep members coming back * How to use tools like the Language Editor and CSS
The Nonprofit Marketing Guide offers understaffed and underfunded nonprofits no-nonsense, down-to-earth advice that shows you how to shape an effective marketing program that starts from where you are now and grows with your organization. The book is filled with smart, savvy marketing and communications techniques (both offline and online) that combine big-picture management and decision-making strategies with easy-to-apply ideas for implementing successful marketing campaigns that support your organization and cause. Praise for The Nonprofit Marketing Guide 'This book is filled with practical advice, tips, and checklists—everything you need in one book to help your nonprofit organization create and implement a marketing plan that gets results!'—Beth Kanter, blogger, Beth's Blog, and coauthor, The Networked Nonprofit 'Brilliant and comprehensive! Kivi Leroux Miller covers all the bases in this lively and insightful guide to marketing for nonprofit organizations. The breadth of her experience on both sides of the consultant-client divide shows clearly here. If you're responsible for marketing and communications and stretched to the limit and beyond, buy this book. You'll soon see how much easier your job becomes.'—Mal Warwick, author, Fundraising When Money Is Tight and How to Write Successful Fundraising Letters 'The Nonprofit Marketing Guide provides needed direction for busy nonprofit professionals who find themselves doing multiple jobs without time to focus on effective marketing and communications. This book relieves the feeling of being overwhelmed and provides strategic direction for our valuable resources of time and money. —Allison Treppa, director of marketing and communications, Michigan Nonprofit Association 'As a tiny nonprofit with a total budget of about $100,000, we obviously have very little set aside for marketing. Kivi understands our situation and provides practical, useful, low-cost marketing advice that produces great results.'—Danielle Denhardt, board of directors, Fancy Cats Rescue Team
The Networked Nonprofit Connecting with Social Media to Drive ChangeThis groundbreaking book shows nonprofits a new way of operating in our increasingly connected world: a networked approach enabled by social technologies, where connections are leveraged to increase impact in effective ways that drive change for the betterment of our society and planet."The Networked Nonprofit is a must-read for any nonprofit organization seeking innovative, creative techniques to improve their mission and better serve their communities."—Diana Aviv, president and CEO, Independent Sector"The Internet means never having to ask permission before trying something new. In The Networked Nonprofit, Kanter and Fine show nonprofits how to harness this flexibility to pursue their missions in partnership with two billion connected citizens."—Clay Shirky, author, Here Comes Everybody: The Power of Organizing Without Organizations"The Networked Nonprofit uniquely describes the historical context and the current challenges that compel nonprofit leaders to work in networked ways and offers easy steps to help users exploit the potential of social media and 'working wikily."'—Stephanie McAuliffe, director, organizational effectiveness, The David and Lucile Packard Foundation"A must-read for nonprofit leaders who want to change their organizations from the inside out by embracing the power of social networks."—Charlene Li, founding partner, Altimeter Group; author, Open Leadership; and coauthor, Groundswell"This is a perfect handbook for anyone who wants to leapfrog their current limitations of understanding and find real-world applications of technology to extend their mission."—Michele Nunn, CEO, Points of Light Institute, and cofounder, HandsOn Network"Kanter and Fine provide the 'Google Maps' for nonprofits to harness social media to kick butt and change the world."—Guy Kawasaki, cofounder, Alltop.com, and former chief evangelist, Apple Inc."URGENT! Read this book. Take notes. Take action. If you work for a nonprofit, you don't have to do every single thing these seasoned authors have to share, but you certainly have to know what you're missing."—Seth GodinRegister at www.josseybass.com/emailfor more information on our publications, authors, and to receive special offers.