The IABC in cooperation with ZN hosted a workshop last October on the use of social media in crisis communication. ZN captured the insights from Philippe Borremans the Chief Social Media Officer at the Van Marcke Group, Caroline Sabriel who is an expert in crisis communication and Aurélie Valtat who is responsible for online communications for the European Council. Listen to this first interview with Mr. Borremans on the importance of including social media in your organization.

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