Archive for January, 2013

How to Use Social Media for Crisis Management

How to Use Social Media for Crisis Management

Crisis situations are never fun, but in this day and age of social media, they can be especially challenging for brands. Today, consumers have smartphones and cameras that enable them to publish information to the world as it happens, which could easily turn a bad situation into a crisis. Mall of America is one brand that had to deal with this type of scenario when it saw 3 suicides happen on its premises, including 1 inside the mall. As Bridget Jewell, the PR manager at Mall of America, explained to us, they used social media platforms to convey that the situation was very sad but that they were doing everything they could to prevent it from ever happening again. She advises others to talk, listen, and interact with customers on social platforms in order to create a trusting community that will help defend it in the event of a crisis.

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How to Use Social Media for Small Business – Cocoa Bean

How to Use Social Media for Small Business – Cocoa Bean

In this weeks episode we talked with Gary Rasmussen, of the Cocoa Bean, and he filled us in on some of his social media marketing strategies and how he used David Meerman Scott’s advice to grow his business. We also show you tutorials on using Facebook more effectively. Check out our accounts! Twitter: twitter.com Facebook: www.facebook.com Pinterest: pinterest.com Linkedin: www.linkedin.com/pub/mom-pop-pr/59/745/5b6 Thanks for watching! Leave questions or comments below! Remember to like and subscribe! This is our final video to help you with your small business. We hope you enjoyed our series!

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How To Use Social Media for Your Personal Brand Introduction by Jorgen Sundberg at JCI London

From a taster personalbrandingfromtheinsideout.com seminar delivered at JCI London at the London Chamber of Commerce. Jorgen Sundberg talks about Google, LinkedIn, Twitter, blogging.

How to Use Social Media to Find Customers

How to Use Social Media to Find Customers

Using social media to find customers for your business

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Social Media | How to leverage Social Media

Social Media | How to leverage Social Media

Grab your free 7 Day Social Media e-Course at www.christinemcivor.com Social media is a powerful medium for advertising or simply spreading the word. There are hundreds of communites like (YouTube, Twitter, and Facebook) where anyone can sign up for free and start driving traffic to their website or blog. This video teaches you a few different ways to leverage social media. Sign up for a free 7 day e-Course “Intro to Social Media” at http Posted by: Christine McIvor

TEDxRotterdam – Arjan El Fassed – How to use social media for a better world

Arjan El Fassed has worked for international organizations for development cooperation. He was interim head of humanitarian campaigns of Oxfam International. Previously he worked for human rights organizations in the Middle East. He is involved in several success ful internet initiatives and has worked with citizens reporting from conflict zones. He is also the only Dutchman in the global top 500 of all twitter users and has the most twitter users in the Netherlands. On TEDxRotterdam he explains how social media saves lives in many different ways. About TEDx, x = independently organized event In the spirit of ideas worth spreading, TEDx is a program of local, self-organized events that bring people together to share a TED-like experience. At a TEDx event, TEDTalks video and live speakers combine to spark deep discussion and connection in a small group. These local, self-organized events are branded TEDx, where x = independently organized TED event. The TED Conference provides general guidance for the TEDx program, but individual TEDx events are self-organized. (Subject to certain rules and regulations.)

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