Shops @ HART Market

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Comparing and contrasting Serbian and Croatian propaganda from 1986 to 1999, this text analyses each group's contemporary interpretations of history and current events. It offers a detailed discussion of holocaust imagery and the history of victim-centred writing in nationalist theory, including the links between the comparative genocide debate, the so-called holocaust industry and Serbian and Croatian nationalism. There is a detailed analysis of Serbian and Croatian propaganda over the Internet, detailing how and why the Internet war was as important as the ground wars in Kosovo, Croatia and Bosnia-Herzegovina, and a theme-by-theme analysis of Serbian and Croatian propaganda, using contemporary media sources, novels, academic works and journals.

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Drawing on rich empirical material, this revealing book builds up a critical theory, arguing that brands have become an important tool for transforming everyday life into economic value. When branding lifestyles or value complexes onto their products, companies assume that consumers desire products for their ability to give meaning to their lives. Yet, brands also have a key function within managerial strategy. Examining the history of audience and market research, marketing thought and advertising strategy, the first part of this book traces the historical development of branding, whilst the second part evaluates new media, contemporary management and overall media economics to present the first systematic theory of brands: the brand as a key institution in information capitalism. It includes chapters on: Consumption; Marketing; Brand Management; Online Branding; and The Brand as Informational Capital.Richly illustrated with case studies from market research, advertising, shop displays, mobile phones, the internet and virtual companies, this outstanding book is essential reading for students and researchers of the sociology of media, cultural studies, advertising and consumer studies and marketing.

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